Product Strategies for Switching Costs
![PDF] Information Technology and Switching Costs Abstract Switching costs, the real or perceived cost of changing product providers, has become increasingly important in information-intensive businesses. Reduced search and transactions costs have made](https://d3i71xaburhd42.cloudfront.net/afdf0863ea0aacc4a4185fc45543a103a97ca5ae/25-Figure1-1.png "PDF] Information Technology and Switching Costs Abstract Switching costs, the real or perceived cost of changing product providers, has become increasingly important in information-intensive businesses. Reduced search and transactions costs have made")
PDF] Information Technology and Switching Costs Abstract Switching costs, the real or perceived cost of changing product providers, has become increasingly important in information-intensive businesses. Reduced search and transactions costs have made
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